Simon Crouch (right) joins Match & Wood with experience in management consulting, business intelligence and data science.
Independent media agency Match & Wood has appointed Simon Crouch to the newly created role of data scientist.
Crouch joins with more than 12 years’ experience in management consulting, business intelligence and data science.
He will sit within the agency’s strategy team, reporting to national strategy and planning director Ryan Hancock, and will work across its national client base.
“Data is clearly embedded in how they (Match & Wood) think and work, and I love their approach and dedication to the evolving media landscape,” said Crouch.
“That combination made it an easy decision to come on board.”
The move follows the appointment of Josh Popow as strategy advisor in November, as the agency continues to expand its strategic focus.
“Simon brings a new dimension to our strategic capabilities,” said Hancock.
“His experience across data science and business intelligence is helping us solve client problems in smarter ways using predictive analytics, advanced modelling and clear storytelling, which is the future of strategy.”
Chief operating officer Christopher O’Keefe said Crouch’s appointment was a direct reflection of the company’s approach to media.
“And our belief that data science and strategy belongs at the heart of the modern media agency,” he said.
“Rigour and evidence-based thinking is how we unlock stronger outcomes for clients today and stay ahead of where the industry is headed.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.